Metadata a key part of InQ.Social MetaDot language. It is a pair of information that defines a specific action towards a product or a service. Metadata contains a Verb and a Product. For example, if you would like to track an interest in a product called “Orange Ice Cream”, you create the Metadata pair formed out of the verb “Interested” and product “Orange Ice Cream”. Then you use this metadata pair in your Interactive Widget queries, Action Links or Beacons to build up groups of customers who clicked or performed an action associated with this marketing target.