InQ.Social Audience is an organized group of customers that is being used for targeting in InQ.Social services and customer segmentation. There are two types of audiences available:
Manually populated audience. You can add and remove customers using InQ.Social customer lists.
With the dynamic audience you can define a set of criteria for users to be included in the audience and the audience will refresh its customers on a regular interval. For example, you can create a dynamic audience that should list customers who Like Coffee. You set up the dynamic audience, select Like as Meta Verb and Coffee as Meta Product. Every day we will check all your customers data and refresh the audience content with the list of customers that match the selected criteria.
The audience manager is available from the main Flow menu and Customers area.