EQuery surveys gather meaningful insights on customer behavior and preferences by asking multiple-choice questions over email. A single question right in the mailbox guarantees a much higher response rate than multi-screen online surveys. Upgrade from brooding over low response rates to targeting engaged customers with offers tailored for them individually.
For example, you can ask your customers how frequently they use a particular product and then target only the occasional users with a follow-up offer to stimulate greater uptake, or the most active users with a loyalty program invite. When you really know your customer, the sky is the limit!