Evaluate Performance

Navigate to the Action Link dashboard:

  • From the Flow Menu click a website name, where you created your Action Link.
  • Click the website name that appeared next to the Flow Menu and click Action Links in the menu.
  • On the Action Links list, select an Action Link and click the dashboard icon next to it.

On the dashboard you will find the following metrics:

Impressions: Number of times this Action Link was shown to the users.

Clicks: Number of time this Action Link was clicked.

CTR: Click-Through-Rate. Number of impressions / clicks.

Meta Verb: The selected Meta Verb.

Meta Product: Associated Meta Product.

Customers List

The customers’ list displays all the customers who clicked the Action Link. You use filters and the search option to find specific customers. Click the customer row to edit profiles.

Use the customers list menu to add the customers to new or existing audiences.